Carmel nonprofit invites donors to support seniors during 65-hour online giving event

Submitted

The senior population is rapidly increasing, yet, the pace of government and philanthropic support for seniors is not. Often times, public funding for services and programs that benefit seniors is the first to receive funding cuts.

PrimeLife Enrichment’s services and programs are in high demand with the growing senior population, and it relies heavily on the generous support of the Hamilton County community to continue to provide these programs and services that empower seniors to remain independent and to age with dignity.

From July 9 to 11, PrimeLife Enrichment is participating in the fourth annual GIVE65 Event, a 65-hour online giving event to help nonprofit organizations serving seniors raise funds online and increase awareness. Senior-focused nonprofits from across the United States are participating.

This year, PrimeLife is raising funds for iis new Depression and Dementia initiative, kicking off this fall with “Arts & Dementia” Memory Cafés at the Enrichment Center. These Memory Cafés will feature art-related therapeutic activities intended to help senior dementia patients and their caregivers stay connected with others with the goal of helping them avoid or overcome feelings of depression and social isolation.

During the GIVE65 Event, PrimeLife is also raising funds with the hopes of receiving up to $5,000 in matching funds from the Home Instead Senior Care Foundation®. This allows gifts from the public the chance to have twice the impact.

“GIVE65 allows us to help seniors in our community while raising awareness of the critical need for the programs and services that so many rely on,” said PrimeLife Enrichment Executive Director Linda Handy.

The 65-hour GIVE65 Event begins at 8 a.m. on July 9 and concludes at 1 a.m. on July 12. This event is an initiative of the Home Instead Senior Care Foundation® and the nation’s first and only crowd-fundraising platform focused on helping nonprofit organizations across the country raise funds for programs and services benefiting seniors.

“Every gift makes a difference in the life of a senior on the local level,” said Home Instead Senior Care Foundation Executive Director Lenli Corbett. “We’re excited to partner with PrimeLife Enrichment for the fourth annual GIVE65 Event, and we are hopeful our partnership will inspire greater charitable giving in support of seniors who rely on the nonprofit sector to age with independence and dignity.”

To learn more about GIVE65, visit GIVE65.org. All donations are 100 percent tax deductible in the United States. For more information about PrimeLife enrichment, visit primelifeenrichment.org or call 317-815-7000.

About PrimeLife Enrichment

PrimeLife Enrichment, Inc. (PLE) is a 501(c)(3) organization founded in 1977. It is the premier senior services nonprofit organization serving Hamilton County and neighboring communities.  PrimeLife’s mission is to provide programs and services that help individuals aged 50 and beyond to live with dignity and independence as they pursue empowered, purposeful living. PrimeLife’s name and logo reflect the belief that the senior years are not an end but a beginning of the second half of life.  The PrimeLife Enrichment Center, located at 1078 3rd Ave. SW in Carmel, is the hub of its services, programs and activities. Featuring an indoor pool and walking track, and focusing on wellness, lifelong learning and peer interaction, the Center offers exercise programs, dancing, computer instruction, art and other classes, games and social events, seminars, daily lunch, health screenings and more for seniors in Hamilton and contiguous counties. Group activities and classes focus not only on the physical well-being of seniors but also help them connect with other seniors thus reducing feelings of loneliness and social isolation.

About GIVE65

Home Instead Senior Care Foundation is proud to present GIVE65 – the first crowd-fundraising platform exclusively devoted to helping nonprofits raise funds online for programs and services that create hope for seniors. At GIVE65.org, senior-focused nonprofits in the United States are invited to showcase projects that are helping seniors and those who care for them. People who have a desire to help less fortunate, vulnerable seniors can visit GIVE65.org to share a secure, online donation in support of the featured nonprofit they choose. By combining technology and generosity, GIVE65 inspires greater charitable giving in support of seniors and those who care for them. Visit GIVE65.org to learn more.

About Home Instead Senior Care Foundation

Since its founding in 2003, Home Instead Senior Care Foundation has been helping less fortunate and vulnerable seniors. The Foundation has invested more than $3 million in nonprofit organizations serving seniors in the United States. The mission of the Foundation is to enhance the lives of aging adults and those who care for them. This mission is made possible in part thanks to Home Instead, Inc., as well as generous sponsors and donations from the general public. To learn more about the Foundation, visit homeinsteadfoundation.org.