Graeter’s Ice Cream and The Cure Starts Now are set to kick off the 19th annual ‘Cones for the Cure’ campaign, which supports the organization’s mission to fund groundbreaking research aimed at finding the “homerun cure” for all cancers, with a special focus on pediatric brain cancer.
For the first time, Elena’s Blueberry Pie – Graeter’s beloved seasonal flavor created specifically to support The Cure Starts Now – returns early on July 30. This flavor mixes real blueberries with crunchy pie crust pieces to create an unforgettable flavor that supports an unbeatable cause.
From July 30 through Aug. 9, new and existing Graeter’s Sweet Rewards loyalty members can receive a Free Single-Dip Sugar Cone offer of Elena’s Blueberry Pie ice cream. When redeeming that free cone in any Graeter’s scoop shop, Sweet Rewards members are encouraged to donate to The Cure Starts Now in return for several Graeter’s deals.
Those who wish to donate can also do so in Graeter’s scoop shops, on the Graeter’s app and online at conesforthecure.org.
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