As construction progresses on State Road 32, the City of Westfield is launching the Brave the Barricades campaign to encourage residents and visitors to support local businesses. The campaign offers incentives to keep the community engaged, despite the ongoing construction challenges.
The pledge to support local
The first phase of the Brave the Barricades campaign invites everyone to take the pledge to support local businesses. By signing up for email updates about the construction project, participants will not only stay informed but will also be entered to win weekly gift cards from a wide array of local businesses. There are also graphics to share on participant’s social media accounts. Each week, multiple gift cards will be given away, offering a chance to experience the best of Westfield while helping to keep small businesses busy and vibrant during this time of change.
In-store stamp card promotion
Participating businesses will offer stamp cards that reward customers with a stamp for every purchase made at their location. After collecting five stamps, participants will be entered to win a gift basket valued at more than $250. The more businesses a participant visits, the more stamps they can collect, and the greater their chances of winning. Participating businesses currently include:
- Becky the Bakester (203 Jersey St.)
- Chiba (228 Park St.)
- Collective Beauty (380 E. Main St.)
- Dance Innovations (110 E. Main St.)
- Ella Community Pharmacy (211 Jersey St.)
- Field Brewing (303 E. Main St.)
- Four Finger Distillery (120 Camilla Court)
- Greek’s Pizzeria (231 Park St.)
- Gringtinos (110 S. Union St.)
- Solid Wellness and Aesthetics (216 Jersey St.)
- Something Splendid (217 Mill St.)
- The Wandering Peacock (227 Jersey St.)
- Turn the Page Books & Gifts (149 N. Walnut St.)
- Village Pizza (108 S. Union St.)
- Westfield Flower Box (210 E. Main St.) – Opens April 24, 2025
Businesses located along the State Road 32 corridor between U.S. 31 and Carey Road are invited to participate at no charge. Local businesses can sign up for the campaign and learn more by visiting westfieldin.gov/btbbusiness.
“While the State Road 32 construction project may cause some short-term disruptions, the Brave the Barricades campaign is designed to turn those challenges into opportunities,” Mayor Scott Willis said. “The goal is to maintain strong traffic for local businesses – whether it’s through a quick coffee stop, a delicious meal, or shopping for a unique gift. We know that our residents will rally for our local businesses.”
This campaign aims to keep customers engaged and excited, ensuring that Westfield’s businesses remain vibrant and ready for the post-construction future. The Brave the Barricades campaign began this week and runs through the duration of the construction project. With each phase, residents will have new ways to engage and support local businesses.
For more information, to sign up for the Support Local Pledge, or to find out how to participate in the stamp card promotion, visit 32connects.com/barricades.
There are huge potholes on 191st street. Who is responsible for filling these holes. Traffic will be increasing tremendously and this will surely create a dangerous situation.