Tenderloin Tuesday returns for its biggest year yet

Tenderloin Tuesday™ returns to Hamilton County from June 30 to July 28, featuring more participating restaurants than ever before. More than 60 local businesses will offer deals and discounts each Tuesday during the promotion, spanning a variety of establishments throughout Hamilton County’s cities and towns.

“Tenderloin Tuesday has been a summer tradition in our community for 17 years and it just keeps getting better,” Hamilton County Tourism Director of Marketing & Promotions Ashley Ledford said. “Each year, we see more restaurants, more participants and more excitement around this campaign. Tenderloin Tuesday truly is a celebration of what makes Hamilton County such a great place to eat, explore and come back to.”

Sun King Brewing has also joined the 2026 campaign as the Official Beer of Tenderloin Tuesday™.

“We’re excited to partner with Hamilton County Tourism as the official beer of Tenderloin Tuesday,” said Clay Robinson, Sun King Brewing co-founder and CEO. “Few things are more Indiana than a hand-breaded pork tenderloin and a great local beer, making this partnership a natural fit for Sun King. It also gives us a fantastic opportunity to introduce more people to Premium Light Lager, our new easy-drinking, Indiana-brewed light beer, while supporting the local restaurants, bars and retailers that help make Hamilton County such a vibrant destination for food and drink.”

Customers must have a smartphone to redeem the Tenderloin Tuesday™ offers at participating restaurants. You can go to TenderloinTuesday.com and enter your name and email address and a link to the mobile passport will be texted to you. From there, the passport can be saved to a smartphone home screen or bookmarked for easy access. When visiting a participating restaurant, customers must present their phone to a staff member to redeem the available discount.

New this year, participants are eligible to receive a commemorative magnet after completing two restaurant check-ins. After four check-ins, participants become eligible to receive the commemorative T-shirt, while supplies last.

For more information, visit TenderloinTuesday.com.