Trio Marketing launches with acquisition of Pickett & Associates

Submitted

A new chapter in Indiana’s marketing and communications landscape is unfolding this month as Trio Marketing officially launches, acquiring longtime firm Pickett & Associates and stepping forward as its next-generation successor.

Founded by Patricia “Pat” Pickett in 2010, Pickett & Associates has served public sector, nonprofit, healthcare, and business clients across central Indiana for 15 years. The transition to Trio Marketing reflects both a thoughtful succession plan and a natural evolution of leadership.

Trio Marketing is led by a three-part ownership team:

• Rose Campbell, Co-Owner & Strategy Director
• Kat Wedmore, Co-Owner & Creative Director
• Kate Jaggard Tyo, Co-Owner & Content Director

As part of the transition, the Trio leadership team has acquired Pickett & Associates’ existing client portfolio and will assume full operational leadership of the business moving forward.

“This is exactly what succession should look like: intentional, strategic, and rooted in relationships,” Pickett said. “I have complete confidence in Trio’s leadership. They understand our clients, they understand the work, and they are exceptionally well-positioned to take it to the next level.”

Pickett will continue to support the firm in a consulting capacity, providing expertise in public relations, strategic communications, and crisis management, ensuring continuity for clients who have long relied on her experience and counsel.

The timing of the announcement aligned with the recent Mother’s Day weekend is particularly meaningful, as two members of Trio’s leadership team are Pickett’s daughters. Both have deep roots in the business: Kat Wedmore has been part of Pickett & Associates since 2013, and Rose Campbell since 2019, working alongside clients and contributing to the firm’s growth over the years.

The Trio leadership model also reflects a broader vision for the firm’s future. While two of the owners are Pickett’s daughters, the third – Kate Jaggard Tyo – brings an entrepreneurial background and a long-standing professional connection to the team. Jaggard Tyo built her own business with a strong emphasis on authentic storytelling and client engagement before joining the firm. Her addition underscores Trio’s commitment to building a leadership team based on complementary strengths, shared values, and a deep understanding of how modern businesses connect with their audiences.

“We didn’t just step into this – we grew up in it,” Wedmore said. “From early exposure to client work to building real experience over time, this business has shaped how we think, create, and serve.”

Campbell added, “There’s a responsibility that comes with carrying forward something that’s been built on trust. We’re excited to honor that foundation while bringing new energy, systems, and ideas to our clients.”

“Trio was built to meet the moment,” the leadership team added. “Businesses need more than ideas. They need clarity, execution, and a partner who can step in and move things forward. That’s what we’re here to do.”

Trio Marketing will operate as a modern, flexible marketing partner, offering services across content development, copywriting, and creative execution, as well as fractional marketing leadership for growing organizations.

Clients can expect a seamless transition, with established relationships remaining intact and enhanced by new systems, streamlined processes, and a shift toward project-based pricing and strategic planning. As noted in client transition materials, “We are delighted to have you in this ‘new’ space, though we expect things will feel familiar.”

The firm’s official rollout will take place throughout May, including the launch of a new website and expanded digital presence.

“Building this business was never just about me. It was about creating something that would last,” Pickett added. “Seeing it continue in the hands of the next generation, with the same commitment to clients and the work, is exactly what I hoped for.”

About Trio Marketing
Trio Marketing is a full-service marketing firm specializing in content, copy, and creative strategy. Designed as a modern alternative to traditional agencies, Trio offers fractional marketing leadership, campaign execution, and project-based support for organizations at every stage of growth. Visit GetTrioMarketing.com for more information.