The Tipton County Public Library has announced a new branding campaign that renews its commitment to serving the residents of Tipton County.
The new brand, which was developed in partnership with Indiana-based company The Silver Lining Design in Tipton and Digital Hill in Goshen, features a redesigned logo, website, and marketing materials.
The logo emphasizes the library’s current brand colors which will be reflected in an upcoming renovation. The website features an updated design and includes local faces and testimonials. The marketing materials, which include brochures, posters, and social media advertisements, promote the library’s perspective of being “Always new. Always connected.”
“The library board and I are excited to launch this new branding campaign during National Library Week,” Library Director Jason Fields said. “We hope that the new brand will encourage people to come to the library and explore all that it has to offer.”
The library will have fun activities throughout the week at its Tipton and Windfall locations to celebrate, including a scavenger hunt, trivia, share your shelfie, and more. National Library Week activities are April 24 to 29.
Check out the events calendar online at TiptonPL.org for more details.