Salvation Army hopes to raise $3.3M in this year’s Christmas campaign

The Salvation Army of Central Indiana will hold its annual Red Kettle Christmas Kick-Off on Friday, Nov. 12 at the Indiana Historical Society in downtown Indianapolis. The event starts at 5:30 p.m. in the Frank and Katrina Basile Theater. The Indiana Historical Society will be closed to the public during the event, which is invitation-only to maintain safe occupancy levels.

The annual Red Kettle Campaign has a goal of raising $3.3 million through the iconic red kettles located throughout Central Indiana. Back this year is an online peer-to-peer fundraising campaign that invites the public to take an active role in supporting the organization. The Virtual Red Kettle Campaign has a goal of raising $50,000 online through the platform, which allows supporters to create their own virtual Red Kettle with a personal fundraising goal. The public can follow and participate in the campaign at salarmy.us/virtualkettle.

The Salvation Army has been responding to the increased need in the community since the earliest days of the pandemic. In recent months, thousands of Hoosiers have turned to The Salvation Army for emergency financial assistance to stay in their homes. This Christmas, struggling families have enrolled in the Angel Tree program to ensure that their children can still experience the joy of gifts under the tree.

The Red Kettle Christmas Kick-Off on Friday will feature the barbershop quartet Brothers of a Chord singing holiday favorites. Special guest speakers will share details about seasonal programs like Angel Tree and upcoming fundraising efforts like the WIBC Radiothon Dec. 10-11. The Salvation Army will also be recognizing several companies, foundations, and individuals that have already made significant gifts this holiday season. After the program, guests will have full access to the Indiana Historical Society to enjoy the Festival of Trees.

Every donation given to The Salvation Army through the annual Red Kettle Campaign provides help and hope to those in need, and all gifts stay right here in Central Indiana. Visit SalvationArmyIndiana.org to learn more about how you can help The Salvation Army ensure that Hope Marches On this year.