Pence Media Group grows digital services

Pence Media Group (PMG) announces the promotion of Samantha Gray to Director of Digital Services to continue expanding the consultancy’s digital and paid media service line. PMG has also added two additional new team members, Ashley Dragula, who is a Digital & Marketing Strategist, as well as Peyton Hochhalter, a Senior Content & Marketing Strategist.

Pence Becker

“Samantha’s promotion to Director of Digital Services reflects not only her exceptional leadership and expertise, but also the tremendous growth of Pence Media Group’s digital marketing capabilities,” PMG Owner and Operator Nicole Pence Becker said. “Her vision, collaborative approach and deep understanding of paid media and performance strategy will continue to drive innovation and growth for both our clients and our consultancy, especially as we expand the team by adding Ashley and Peyton to the mix.”

As Director of Digital Services, Gray leads the consultancy’s digital strategy and performance marketing initiatives. With more than fifteen years of experience across paid media, search marketing, analytics, and integrated digital strategy, she helps organizations turn complex business goals into data-driven marketing programs that drive measurable growth and long-term impact.

As a Digital & Marketing Strategist, Dragula supports consultancy clients by developing, managing, and optimizing campaigns across platforms including Google, Meta, and LinkedIn. She works closely with internal and client teams to analyze performance data, uncover actionable insights, and identify opportunities to improve campaign effectiveness and overall digital strategy.

As a Content & Marketing Strategist, Hochhalter curates’ strong brands while refining their digital identities that make them look polished while authentically reflecting the heart of the organization. She brings a creative yet analytical approach to her work, whether developing social media campaigns, analyzing engagement metrics, or creating compelling content.

PMG’s digital and paid media services are designed to turn attention into action. Through building and managing digital ecosystems that support visibility, conversion and sustained growth, Pence Media Group helps their clients see how strategy meets performance.

To learn more about PMG and PMG’s services, visit PenceMediaGroup.com.