In an effort to increase access to healthy food and beverages, Meijer is now offering SNAP participants special discounts on select milk products.
The initiative, called “Add Milk,” features 20 percent off any brand or size of 1 percent and fat free milk and is thanks to a grant awarded recently by Auburn University’s Hunger Solutions Institute that Meijer applied for earlier this year. Meijer is the largest retailer – and the only one in its six-state footprint – selected to partner on Healthy Fluid Milk Incentives (HFMI) projects, which were established by the 2018 Farm Bill to promote milk as part of a healthy diet.
“As a company committed to enriching lives in the communities we serve, we’re pleased to partner with Auburn University to give families easier access to milk,” Meijer Vice President of Grocery Calli Schmid said. “Milk is an excellent source of vitamins and minerals and our involvement in this program offers another opportunity to stretch our customers’ dollars further.”
The milk discounts apply for purchases made online and in-store at all Meijer supercenters, neighborhood markets and Express locations, and will remain in effect until March 30, 2024.
In addition to the new 20 percent off milk discounts for SNAP participants, Meijer is also continuing to offer a 10 percent discount on SNAP purchases of qualifying produce thanks to a waiver granted by the U.S. Department of Agriculture last year, and free Home Delivery for SNAP customers.