Going out of business sale . . .
Jason Hunt has been in the jewelry business since he was a teenager helping out at Gold Fever, a store his parents opened 30 years ago in Kokomo.
Hunt, who’s enjoyed designing, crafting and repairing jewelry for decades, eventually branched out, opening Jewelry Gallery about 30 miles south in Westfield in 2003.
Business was going so well he decided to open a second store in Fishers in 2012, an area with immense population growth. That location is in the Fishers Town Center, 8395 E. 116th St., by Taylor’s Bakery.
But as a bench jeweler by heart, he’s since decided to focus his efforts on the custom design of jewelry and on the original Westfield store.
Going out of business sale
Photo provided
A going out of business sale at the Fishers location began on Nov. 27. Highlights include major markdowns on beautiful jewelry inside the 1,300-square-foot store, ranging from sterling silver pieces starting as low as $15 to stunning diamond engagement rings up to $10,000 (and more). Discounts range from 55 percent to as much as 70 percent (some exclusions apply).
The store also sells wedding bands, earrings, necklaces and designs in yellow and white gold, silver, platinum and precious stones. Hunt regularly travels to Bangkok to buy high-quality gemstones including sapphires, rubies and diamonds. The store also carries Bulova and Citizen watches.
A good percentage of the store’s inventory is one-of-a-kind, custom pieces. Hunt designs some of those pieces.
“They absolutely won’t find these anywhere else,” he said.
Store’s niche
Both the Fishers and Westfield locations are known for their close-out products and great prices, saving customers a significant amount of money. “That’s what keeps them coming back,” Hunt said.
“My regular customers know this,” he said. “They know they’re getting the best value for the best price, which is why we have such high customer loyalty.”
There’s no pressure, either.
“Our sales staff is not pushy,” he said. “They don’t work on any sort of sales commission or bonus. They’re here to serve customers.”
Hunt is also particular about who he wants on his staff. His priority?
“Make customers happy,” he said. “Make them smile. Whatever they need. We’ll make it happen.”