This weekend, don’t miss 30th Anniversary WIBC Radiothon for The Salvation Army

Mark your calendars for the 30th Anniversary WIBC Radiothon for The Salvation Army presented by Financial Center. This beloved holiday tradition brings the central Indiana community together to support local families in need each December.

Hosted at Sullivan Hardware and Garden, 6955 N. Keystone Ave., Indianapolis, and broadcast live on 93.1 WIBC, the event kicks off at 6 a.m. Friday, Dec. 13 and concludes at 6 p.m. Saturday, Dec. 14.

This year, The Salvation Army of Central Indiana aims to raise $430,000 to provide critical assistance to families throughout the next year. Donations will support essential programs, including food pantries, rental and utility assistance, and other services that help families regain stability.

Listeners will get to hear their favorite WIBC hosts, including Terri Stacy, Jason Hammer, Nigel Laskowski, Rob Kendall, Casey Daniels, Pat Sullivan, Denny Smith, Matt Bair, and Ryan Hedrick. Executive Producer Mel McMahon will join the hosts throughout the entire 36-hour broadcast, along with dozens of special guests.

The WIBC Radiothon for The Salvation Army Presented by Financial Center will also feature live music performances on Saturday, adding even more holiday cheer to this special event.

“The WIBC Radiothon is a cornerstone of our efforts to help families across Central Indiana,” said Major Malinda O’Neil, Area Commander for The Salvation Army of Central Indiana. “We’re so grateful for 30 years of support from WIBC and the incredible generosity of Hoosiers. Every donation makes a difference, and we’re excited to celebrate this milestone with the community.”

Ways to contribute

• Call: 833-855-9393 to make your pledge starting at 6 a.m. Friday, Dec. 13
• Text: Send the word HOOSIER to 24365
• Online: Visit com to make your donation
• In-person: Stop by Sullivan Hardware and Garden during the live broadcast to drop off your gift
• Support your favorite host: Donate to your favorite WIBC host’s Virtual Red Kettle the week leading up to the broadcast and help them raise the most funds for The Salvation Army (Virtual Red Kettles open until 6 a.m. Friday, Dec. 13)

“This event is a testament to the power of community, showcasing how Hoosiers come together year after year to make a meaningful impact for one another,” Executive Producer Mel McMahon said. “Every dollar we raise changes lives, and we are so grateful for the loyal support of our listeners, sponsors, and volunteers who make this possible.”

Over the past three decades, the WIBC Radiothon has raised more than $5.1 million to help thousands of individuals and families in central Indiana. This year, the community’s generosity will ensure the tradition continues to make a lasting difference.

About the Salvation Army
The Salvation Army annually helps more than 27 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 6,400 centers of operations around the country. For more information, visit SACentralIndiana.org.