Submitted
Following her win in the Carmel Republican mayoral primary Tuesday evening, Sue Finkam released this statement to the Reporter:
We knew to win this we had to have a strong grassroots presence. I was working as many hours and doing as many things as possible. I’m super appreciative that it resonated with voters and I’m looking forward to taking the next step.
My favorite book is The Obstacle Is the Way and we knew the obstacle in this race was that Kevin had worked really hard and done a good job of raising a lot of money. For us to work around that we had to do grassroots, which meant engaging voters. I’m super proud of the fact that we raised most of our dollars from individual donors. And with those individual donors come votes and in some cases families of votes. We just knew we had to get in front of enough people with our message. We knew early our message was resonating, we just didn’t know how many people we could get in front of and how many people it would take.
We felt with my marketing background and Kory’s background in running campaigns, if we were super targeted, we didn’t need that kind of war chest. If you target the right voters at the right time in the right way – if you get in front of them in a meaningful way – that’s what we talked about from the very beginning.