“Rolling Canvas” now operating as an incubator for small businesses at Grand Junction Plaza

A newly-wrapped IndyGo bus operating as a pop-up shop in Grand Junction Plaza now features original artwork by Indianapolis-based artist Katelyn Winneroski.

The “Rolling Canvas” project is a partnership between the City of Westfield and PATTERN Inc., designed to support local entrepreneurs and celebrate public art. The funds to create this unique installation was provided through a generous grant from MIBOR Realtor Association.

Photo provided by City of Westfield

Winneroski’s bold design was selected through a competitive RFP process and reflects Westfield’s character. The 40-foot refurbished bus serves as a creative retail space on the south side of Jersey Street at Grand Junction Plaza, bringing energy and innovation to the heart of downtown.

The project called on Indiana-based artists to submit concepts inspired by Westfield’s history, landmarks, and identity. A review panel from the city and PATTERN oversaw artist selection, with installation completed in May.

This initiative is part of Westfield’s broader effort to activate public spaces through artistic expression and economic opportunity. To learn how your small business can participate as a vendor, click here.