In an effort to make a regional impact on businesses, the OneZone Chamber, Flagship Enterprise Center, and Madison County Chamber have partnered to offer a Professional Certification Course on Personal and Business Brand Management.
Led by Dr. Ray Sylvester, this professional certificate program will help participants explore, develop, and establish a strong understanding of personal and business branding. The program’s core mission is to provide the insight needed to build and sustain purposeful value for both people and businesses.
The three-part program will take place from 8:30 to 11:30 a.m. on April 14, 21, and 28 at the Flagship Enterprise Center, 2705 Enterprise Drive, Anderson. Upon program completion, participants will earn a Professional Certificate in Personal and Corporate Brand Management from the Flagship Enterprise Center.
Truitt
Russell
“We are excited to partner with the Flagship Enterprise Center and the Madison County Chamber of Commerce to make a regional impact on businesses,” said OneZone Chamber of Commerce President Jack Russell. “In today’s world where the issues affecting business are regional, we believe this certification program will make an impact on workforce, behavioral health, and more.”
“We are fortunate to have one of the foremost personal brand thinkers in the world as part of our community,” said Flagship Enterprise Center President and CEO Terry Truitt. “Dr. Sylvester offers others a keen insight into the image people project to others. This is an amazing opportunity for our local communities to learn more about themselves and their business.”
Whitson
“In today’s competitive job market, we are excited to partner with the OneZone Chamber of Commerce and the Flagship Enterprise Center to offer our businesses an opportunity to learn the art of brand management,” said Madison County Chamber of Commerce President Clayton Whitson. “Additionally, I believe this collaboration will lead to further opportunities to take a more regional approach to workforce and economic development.”
Sylvester is a professor of marketing and personal branding at Anderson University. He has led, taught, and presented business programs in the United Kingdom, Europe, Australia, and the United States. He co-wrote the first music business major program in Europe. He subsequently wrote a specific concentration of the major related to brand management, PR, and promotion.
Sylvester holds a Ph.D. in personal brand management. His research examined personal and corporate brand identity, value, and community. He has published in both the U.S. and the U.K. He is a Fellow of the Chartered Institute of Marketing. As a personal and corporate brand strategist, he has a substantial profile of experience, including work with fortune 100 companies, SMEs, entrepreneurs, c-suites, doctors, professional athletes, and chart-topping artists/musicians.
To register, go to onezonechamber.com or madisoncochamber.com.