The Noblesville Event Center announced on Monday its official rebranding as The Arena at Innovation Mile, signifying a fresh chapter in the venue’s evolution and commitment to providing an enhanced entertainment experience for residents in Noblesville.
“We are thrilled to announce the new branding for The Arena at Innovation Mile,” said Justin Jordan, General Manager of The Arena at Innovation Mile. “The Arena will be a thriving community hub, and we can’t wait to deliver memorable experiences to residents beginning later this year.”
The Arena at Innovation Mile’s visual identity is inspired by the unique architecture of the venue. The logo and custom font mimic the linear, horizontal characteristics of the building. The color palette reflects the City of Noblesville’s brand and the NBA G-League team that the venue will host.
“Every step of this project has been exciting for the City of Noblesville and Innovation Mile,” Mayor Chris Jensen said. “The Arena at Innovation Mile will serve as a hub for sports, entertainment, and community events. Its branding pays tribute to our city, recognizes our partnership with Pacers Sports & Entertainment, and establishes a strong identity for The Arena.”
The Arena at Innovation Mile is a 123,000-square-foot state-of-the-art multi-purpose sports venue that will open in the summer of 2025. It can seat up to 4,200 for event-specific configurations and will be home to the Indiana Pacers Sports & Entertainment G-League franchise. The Arena will also host a variety of sports and entertainment events, including private and corporate events.
Residents are encouraged to visit arenainnovationmile.com to stay up to date on the latest Arena happenings, register to receive more information, and follow The Arena on Instagram, X, Facebook, and LinkedIn.
Additional announcements will be made this spring, including the rebrand of the Pacers’ G-League franchise, as construction progresses. REV Entertainment, a leader in the sports and entertainment industry, will serve as the operator of the venue upon completion.
About The Arena at Innovation Mile
The Arena at Innovation Mile is a state-of-the-art multi-purpose sports venue in Noblesville. The Arena will open in Summer of 2025. It will be home to the Indiana Pacers’ G-League team, as well as other sports and entertainment events, including private and corporate events.