Submitted by City of Carmel
Meet your Carmel Brand Ambassadors. This group of city employees will be your go-to source for information on Carmel’s place branding initiative. Keep your eyes out for members of the team in T-shirts at various city events, including today’s Allied Solutions’ Meet Me On Main event, as well as a few pop-ups that will be announced soon.
Why is the city rebranding?
Great question. The city is collaborating with North Star Place Branding + Marketing on a comprehensive Research/Discovery, Creativity, and Action process. This is about more than just a new logo or tagline – it’s a strategic move to unify the city’s vision, communicate Carmel’s unique identity, and ensure that the city’s external image reflects the spirit of the entire community.