Editor’s note: Noblesville Mayor Chris Jensen released the following statement Wednesday afternoon regarding the unveiling of city officials’ choice for a new Noblesville logo.
Jensen
“I appreciate the opportunity to provide more information to our constituents about our ongoing efforts to be a forward-thinking city that respects and values it unique heritage. We would have provided any of this information to the Reporter or other media outlets had requests been made. Just as we did with [Tuesday] night’s Public Information Meetings for the Pleasant Street project, one of my priorities as Mayor is open communication with the community on matters of local significance.
“Discussions about a new logo began because the one at the time, which was 10 years old, from our perspective lacked scalability and notion that Noblesville is looking to the future and open for economic vitality. Hamilton County also began using a very similar design, which made it difficult to distinguish between the county and City of Noblesville.
“In October, the city held a survey on the City of Noblesville Facebook Page open to the public with four logo options to get a sense of which direction the public would like to go. Based on the feedback we received from that survey, 50% of the public vote preferred a simpler logo. With that knowledge and input from community members and community partners, such as the Chamber, Nickel Plate Arts, Main Street, and the Preservation Alliance, we took into account all of the feedback, reviewed several versions and alternatives, and landed on the new logo.
“The City seal will of course remain the same and be the true marker of our rich history. The decision of the new logo was certainly not made in a silo. The new logo had already been shown to many community organizations and members in Noblesville before it was included near the end of a presentation Tuesday morning to Hamilton Southeastern Schools – which includes Wayne Township residents of Noblesville.
“A municipal logo must be scalable, as it is used in all different sizes and mediums throughout the city. The new logo design pays homage to our historic downtown with our uniquely Noblesville star brick featured at the top, the incorporation date of our fair city and a box encompassing the wording as a nod to our Downtown Square. Blue variant colors were selected as a signal to the two water amenities of our city, the White River and Morse Reservoir.
“This streamlined logo features an “N” for Noblesville surrounded by the celebrated square brick star, unlike any other community. The delineation between the historic features in the logo and the fresh colors and clean design are intended to bring beauty, vibrancy and value. We are excited to launch the new logo to show people around the state, nation and world that we are a modern growing city of more than 63,000 residents that is open for business and respects its heritage. As always, if you have any questions you can call my personal cell at 317-509-3134.”
Click here to read comments posted on social media about the new city logo.