HSE Schools move closer to branding, website redesign

Brittany Kaelin of MilesHerndon explains concepts her firm is proposing based on group discussions with local people and phone interviews. (Photo provided)


In late June of this year, the Hamilton Southeastern (HSE) School District agreed to hire the private firms of MilesHerndon and BitWise to work on branding the school system and updating the district’s web presence. Nearly six months later, MilesHerndon is presenting some concepts to the school board. BitWise is not quite ready to preview website concepts until the branding decisions are made.

School board members grappled with the choices of logos for the entire school district and individual schools at a Tuesday morning work session. After a lengthy discussion, MilesHerndon was given an idea of how to come up with a final version of the logo and phrases to brand the local school system.

The next step is for school administrators to work with the private firms and finalize the logo and phrases to identify the Hamilton Southeastern Schools.

MilesHerndon told board members it had conducted a number of “discovery group” sessions to get some idea how to design the logo and phrasing. The firm also conducted phone interviews with community members within the school district.

BitWise told board members they are not ready to present a new website design until MilesHerndon completes its work on the logo and phrasing.

Two of the phrasing options proposed by MilesHerndon are:

  • Community of Thoughts – and Actions
  • Inspiring Learning

At the June 28 session, the board approved contracts with MilesHerndon and BitWise. $50,000 goes to MilesHerndon for the branding and $98,599 to BitWise for the website redesign, for a total of $148,599.