Hamilton County Tourism wins three Indiana Tourism awards

Organization recognized for marketing campaigns & eclipse promotion

The Indiana Tourism Association (ITA) presented Hamilton County Tourism with three Indiana Tourism Awards during its 2025 conference in Fort Wayne. A panel of out-of-state judges selected winners based on creativity, innovation, and maximization of budget. More than 110 entries were received across 26 categories.

First, Hamilton County Tourism won Best Culinary Focused Marketing Campaign for the 15th anniversary promotion of Tenderloin Tuesday. The digital passport garnered more than 6,400 pass holders and nearly 4,500 redemptions, which were record-breaking numbers for the annual campaign.

The organization also received the Best Overall Marketing Campaign (DMO) award for its Discover You – Spring Campaign. The campaign ran digitally, in print, radio, streaming, and broadcast in the spring of last year. It influenced 125,000 trips to Hamilton County and generated approximately $156 million in visitor spending.

Finally, Hamilton County Tourism received recognition for Best Eclipse Promotion (Marketing Budgets over $300,000) for planning and activations around the celestial event. According to data from Pacer.ai, 86,600 visitors came to Hamilton County on April 8, 2024.

“We are honored to have our marketing efforts recognized among such a talented pool of candidates across the state,” Hamilton County Tourism Director of Marketing and Promotions Ashley Ledford said. “These accolades are a testament to the hard work and dedication of our team and our partners throughout the county, and they inspire us to continue elevating our efforts to market Hamilton County, Indiana, as a premiere destination.”

About Hamilton County Tourism
Hamilton County Tourism, Inc. is a nonprofit, destination management organization that promotes tourism growth through strategic marketing, hospitality and development initiatives providing hospitality to more than five million visitors to Hamilton County each year.

About Indiana Tourism Association
The Indiana Tourism Association’s mission is advocating the value of tourism in Indiana and supporting the best practices of its members. Established in 1980, the association partners with the Indiana Destination Development Corporation, Association of Indiana Restaurant and Lodging and other statewide associations to support tourism investment and promotion as an economic contributor to the state.