The REPORTER
Hamilton County Sports Authority (HCSA) unveils a new logo and strategic plan today ahead of its upcoming 20th anniversary in 2025. The new logo prominently features the letters “HCSA” in bold within a championship banner, symbolizing the organization’s tagline: “Where Champions Play.”
“We believed that to truly stand out, our logo needed to project strength and boldness,” said Carl Daniels, director of the Hamilton County Sports Authority. “This new brand identity reflects our commitment to being a powerful force in sports tourism.”
Hamilton County Tourism, Inc. established HCSA in 2005 to develop sports tourism in Hamilton County. In 2009, HCSA became an official DBA of Hamilton County Tourism, Inc. and it continues to operate within the organization today.
Pillars of HCSA’s new three-year strategic plan include an increased focus on sustainability, adaptive sports and fostering sportsmanship.
HCSA will continue to prioritize bringing new events to Hamilton County’s growing list of facilities, including the new Fishers Event Center (opening in 2024) and Noblesville Event Center (opening in 2025).
Current members of the HCSA team include Director of Sports Carl Daniels, Senior Sports Development Manager Gabe Amick and Digital Marketing Coordinator Sarah Hale.
“Our team is excited to usher in the next era of sports tourism in Hamilton County with our refreshed brand and strategy,” said Daniels. “We are staying connected to our history and past successes, while continuing to innovate.”
Learn more about Hamilton County Sports Authority at HamiltonCountySports.com.
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