Center for Performing Arts enters partnership for Palladium lounge

This bar area is part of the new look at the Palladium’s hospitality room, now known as the Brham Founders Club by Brahm. (Photo courtesy William Crawford/Harbor Pictures Co.)

Brham Founders Club renovated to host VIP receptions, special events

The Center for the Performing Arts in Carmel has entered a multiyear partnership with an international company for naming rights to its recently renovated hospitality room at the Palladium concert hall.

The Brham Founders Club by Brahm, as it is now known, is a 1,700 square-foot lounge space with outdoor balconies, often used for VIP receptions and available to rent for special events.

“Brham by Brahm” is a new wellbeing and lifestyle brand being developed by the Brahm Corporate Group, which has holdings in Asia, Europe and the Americas in fields including precision manufacturing, software, financial services, agriculture and biosciences. The Brham brand encompasses consumer products, real estate and a range of services. The company plans to open a local retail location later this year.

“This partnership reflects the spirit that underlies our new products and services,” said Brahm Corporate Group Founder and CEO Bhavook Tripathi, who lives in Carmel. “We are proud to support the Center’s work in elevating quality of life throughout Central Indiana.”

The financial terms of the agreement are confidential, but the partnership poses endless opportunities to enhance value for all parties involved, said Center for the Performing Arts President/CEO Jeffrey C. McDermott. “We are very pleased to welcome the Brahm Corporate Group and its new Brham brand into the Center’s family. We look forward to exploring the possibilities.”

More information is available at brham.com and brahmcorp.com.