American Senior Communities wins national award

American Senior Communities (ASC) has earned the 2020 Customer Approved award from Lincoln, Neb.–based healthcare-intelligence firm NRC Health. The award recognizes senior-care organizations across the country for creating an outstanding care experience for their customers.

Local communities include Allisonville Meadows, American Village, Beech Grove Meadows, Bethany Village, Brownsburg Meadows, Community Nursing & Rehabilitation, Countryside Meadows, Danville Regional Rehabilitation, Eagle Valley Meadows, Fairway Village, Forest Creek Village, Franklin Meadows, Greenwood Meadows, Harcourt Terrace Nursing & Rehabilitation, Harrison Terrace, Maple Park Village, Meadow Lakes, North Capitol Nursing & Rehabilitation, Riverwalk Village, Rosegate, Rosewalk, Spring Mill Meadows, Washington Healthcare Center and Zionsville Meadows.

Only 20 independent living, assisted living, or skilled nursing organizations across the country earned this distinction. Winners were selected according to the results from the 2019 Resident and Family Experience Survey conducted by NRC, a third-party vendor.

CEO Donna Kelsey said, “Feedback from our customers is so important to us. It allows us to prescriptively shape our plans to ensure we are living out our mission of compassionately serving our customers with quality care and excellence.”

To qualify, organizations must have a high percentage of respondents willing to recommend their locations to friends and family. This measure is known as the Net Promoter Score (NPS), and it strongly correlates with both customer satisfaction and enduring loyalty.

“These organizations have dedicated themselves to creating enriching experiences for each person they serve,” said Stephanie Kolbo, NRC Health’s Vice President of Business Development. “As the survey results show, their efforts have not gone unnoticed by residents and their family members. It’s NRC Health’s pleasure to recognize their achievement.”