Tipton announces strategic vision & new brand

The City of Tipton unveiled on Monday its comprehensive strategic vision, “Tipton Thrives,” along with the city’s first-ever brand identity, positioning the community of 5,300 residents for strategic growth in 2025 and beyond.

The new brand identity, featuring the tagline “Rooted in Opportunities,” emerged from extensive community research conducted in March and April 2024, including focus groups with residents, business owners, high school students, and civic leaders. This branding initiative will help communicate the city’s strategic vision of “a thriving, dynamic place to live, with vibrant neighborhoods, and a blend of rich history and a bright future.”

Schmicker

“Tipton is a community that embraces its deep roots and boundless potential. The ‘Tipton Thrives’ strategic vision and our new brand identity – ‘Rooted in Opportunities’ – reflect our commitment to investing in the future while honoring our past,” Mayor Kegan Schmicker said. “Through this initiative, we are laying the foundation for growth, innovation, and a thriving quality of life for our residents, businesses and visitors. I am excited about the journey ahead and confident that we will continue to make Tipton a place where opportunity flourishes together.”

The strategic plan outlines six key priorities:

1. Build the Leadership Team – Form a dedicated team of leaders and stakeholders to drive key initiatives forward.
2. Reinvigorate Community Pride – Launch a marketing campaign to promote Tipton’s unique identity and strengthen community pride.
3. Invest and Create a Vibrant Arts Ecosystem – Develop a strategy for arts programming with an achievable action plan, emphasizing local engagement and creative economic development.
4. Pursue Creative Economic Development – Leverage tools available through the Indiana Legislature and learn from best practices to secure housing development, downtown redevelopment, support our existing business community and attract new businesses.
5. Support Sustainable Public Safety Strategies – Find creative ways to improve our culture, facilities, compensation and equipment to ensure the success of our departments in the future.
6. Provide High-Quality Infrastructure – Invest in the necessary utility, road and pedestrian infrastructure to ensure safe and reliable transportation throughout the City of Tipton.

Graphic provided by City of Tipton

The announcement follows a successful 2024, which saw the city secure its largest Community Crossings Grant, complete the next phase of trail development, achieve full police department staffing, and secure $2 million for the city’s baseball fields project.

The 2025 implementation plan includes significant infrastructure investments, such as renovating the Public Safety Building, reconstructing West Street with trail extensions, undertaking downtown redevelopment initiatives, making major playground improvements at the Tipton City Park and renovating the clubhouse at the Tipton Municipal Golf Course.

Graphic provided by City of Tipton

To support these initiatives, the city will launch a new website and implement comprehensive marketing strategies to engage both residents and visitors. To view the branding release video, visit the City of Tipton YouTube channel.