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Carmel City Center is set to welcome an exciting addition to its vibrant shopping district with the opening of VERVE, a new curated women’s fashion store launching this summer. Designed to complement the upscale charm of the area, VERVE will showcase an exquisite collection of renowned designers and beloved brands, offering residents and visitors a chic, curated shopping experience.
The store’s owner describes the store’s aesthetic as “beautiful, feminine, timeless – with just a splash of signature pink.” To enhance the shopping experience, the store’s clothing organization system and layout are being developed by local Carmel favorite California Closets, with the store’s interior design crafted by esteemed Hamilton County Commercial Designer Jill Duzan.
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VERVE’s brand roster will feature coveted names like Alice + Olivia, L’Agence, ALC, 120% Lino, Milly, Ramy Brook, LoveShackFancy, Dorothee Shumaker, Simkahi, Cinq à Sept, and more, ensuring a perfect blend of luxury and everyday wear for style-conscious shoppers. VERVE’s inventory will not disappoint, including accessories, jewelry, handbags, shoes, event wear, and more.
Situated in the heart of Carmel City Center, VERVE will occupy a 2,000 square-foot retail space within the newly completed Wren Building. The store’s location is directly connected to the Hotel Carmichael, an architectural gem named after iconic Hoosier musician Hoagy Carmichael. Reflecting the hotel’s Great American Songbook theme, VERVE draws inspiration from jazz legend Ella Fitzgerald and the storied Verve Records label, which was established for her in 1956.
“VERVE is the ideal name for this store,” the owner said. “It embodies elegance, individuality, and innovation – the same spirit that guided Ella Fitzgerald and Verve Records. We’re excited to bring that energy to Carmel.”
VERVE will feature a rear entrance to the expanded Hotel Carmichael, making it convenient for travelers, while also boasting ample parking at plaza level, in nearby garages or via City Center complimentary valet service for local shoppers.
“City Center is the perfect spot with the ‘it’ Carmel vibe,” the owner added. “Whether it’s a quick stop or an all-day outing, this destination has it all.”
In addition to fashion, VERVE will foster community connections by sharing an event space with Indy Homes’ new real estate headquarters. Plans include hosting engaging events such as sip-and-shop evenings, book clubs, private parties, and more, providing a unique social hub for Carmel residents.
Join the VERVE Team
VERVE is currently hiring for an experienced Store Manager and Stylists. Interested candidates can apply at ShopVerve.com. The store also invites fashion enthusiasts to share their favorite designers and brands on the website.
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