Hamilton County Harvest benefits from TikTok/Kroger partnership
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TikTok influencer @Ugh_Madison gained national attention for a recent surprise visit to an Indianapolis Kroger store. She put on an apron and went to work, spending several hours on the job, performing different tasks before being recognized. Madison then entertained her subscribers with a TikTok post that followed her day as a Kroger volunteer, also captivating Business Insider.
Kroger then reached out to be Madison’s first brand partnership, inviting the influencer to its Marketplace store in Fishers to see what it’s really like to work at Kroger. During her job shadow day, Madison arranged flowers, bagged groceries, and decorated cakes. In her post after that visit, Madison called it “the best day ever.”
This is the first-of-its-kind collaboration for Kroger and an influencer, and the innovative partnership made it possible for Madison to gain experience she had not anticipated in Kroger philanthropy. Kroger pledged to support local hunger relief based on views of Madison’s posts.
On Wednesday, Madison joined members of the Kroger team for a $4,000 donation to fund hunger relief in Hamilton County.
Hamilton County Harvest Food Bank received the donation at Kroger Marketplace, 11700 Olio Road, Fishers.
Wednesday’s donation in Fishers supports Kroger’s Zero Hunger | Zero Waste hunger relief plan, a commitment to Kroger communities around the country. Since its inception in 2017, Zero Hunger | Zero Waste has given more than $1.3 billion to hunger relief, which includes 582 million pounds of surplus fresh food rescued and donated for a total of 3 billion meals directed to communities.
Why a Fisher’s location? Why not one of the downtown locations that need a little attention and recognition for serving those in need?